Inside Rex

Have you ever wondered how our characters come to life? From their beginnings as sketches, here’s how just one of our collections began.

The Flamingo Bay range is the newest creation from Åsa, one of our designers. We caught up with her to ask her a few questions about flamingos, designing, and how her ideas come to life.

Discover this collection of characters that appeal to both the young and the young at heart. 

If you had asked me prior to yesterday morning what I knew about Pixie Lott, I would have replied in the style of a certain annoying northern magician "norra lot."